ZOBO HIBISCUS DRINK NAMES NEW SPOKESWOMAN
ZOBO hibiscus drink introduced its first spokeswoman, 60-year-old bodybuilding champion Shirley Minter-Smith, on Friday, Feb. 1 during a 10:30 a.m. press conference and mini-photo shoot near downtown Raleigh. In 2015, she will be featured in a ZOBO infomercial and TV commercial.
A few years ago, Minter-Smith was considered obese for her 5-foot, 3-inch frame, weighing more than 200 pounds. After adapting new eating and exercise habits, she lost half her body weight—more than 100 pounds—and began bodybuilding in her late 50s. In 2012, Minter-Smith won two national bodybuilding championships at age 60. In February 2013, she became the first spokeswoman for ruby-red ZOBO hibiscus drink, an all-natural beverage that has no additives, no preservatives, no caffeine, and that’s made from ground hibiscus petals, which are widely regarded for their pro-health benefits.
To celebrate Minter-Smith’s accomplishments and healthy lifestyle, ZOBO has named her as its first spokeswoman. Her duties will include serving as an ambassador for healthy living and representing the Durham, North Carolina-based beverage company.
For more information about Hemisphere Beverages, ZOBO, or to schedule an interview with ZOBO spokeswoman Shirley Minter-Smith, feel free to contact V.K. Fields & Co. PR PROS at (919) 829-5951 or send an email to firstname.lastname@example.org.